Platform
What the product actually does
Reputation monitoring, review management, community listening, buyer-intent discovery and competitor intelligence — with one shared understanding of your brand.
- 01
Find
Conversations that matter, including where your name is never mentioned.
- 02
Understand
Intent, sentiment, risk and commercial value — with the reasoning shown.
- 03
Decide
Whether responding is actually useful. Often the answer is no.
- 04
Respond
A grounded draft, checked against approved knowledge, published by a person.
Find
Discovery that works even when nobody says your name.
Boolean keyword groups
ANY, ALL and NOT logic built through the interface, with a preview of the exact query each source will run. Exclusions are re-checked locally, so "not job, not salary" actually holds.
Buyer-intent discovery
Category and problem phrasing surfaces people describing your problem in their own words, long before they have a vendor shortlist.
Unified inbox
Reviews, forum threads, community posts and open-web results in one place, ranked by how urgently a person should look.
Understand
Analysis that explains itself.
Two independent scores
Response priority answers "how urgently does someone need to look at this". Commercial opportunity answers "how valuable would joining in be". They are deliberately separate, and both open to show their factors.
Intent, not just sentiment
A furious customer and a calm buyer both need action — different action, on different timescales. Intent classification is what makes that distinction.
Risk assessment
Legal allegations, security claims, regulatory complaints and media enquiries are separated from ordinary anger and routed to a person.
Competitor intelligence
What people praise and criticise about the alternatives, with every insight traceable to the conversations behind it.
Decide and respond
Grounded drafts, and the discipline to stay quiet.
Grounded in your knowledge
Drafts are built from your documents and approved claims. Every factual assertion is checked, and unsupported ones block approval rather than slipping through.
Real approval workflow
Drafted, edited, submitted, approved, published — enforced on the server. An approval covers the exact words approved; editing afterwards invalidates it.
Platform-aware voice
The same facts read differently on Reddit and in a Google review reply. Each platform has its own style, length and disclosure expectations.
Report
One set of numbers, everywhere.
Analytics and reports
Dashboards, generated reports and the AI Analyst all read from the same analytics service, so a report can never contradict the screen it came from.
AI Analyst
Ask questions about your own data and get answers that cite the records behind them. If the data cannot answer, it says so rather than estimating.